Marcom Marketing and Communications, represented by 26 marketing services in the markets of Azerbaijan and Georgia, will support the development of the country's tourism sector. As part of the Marketing Audit and Consulting Services, the company will provide marketing assistance to hotels and travel companies operating in the country to improve their performance and increase efficiency.

According to Jeykhun Farzaliev, Executive Director of the company, the support of these companies in the direction of marketing will have a positive impact on the development of both companies and the entire industry. “We are ready to share our experience with travel agencies and hotels that represent the tourism potential of our country to foreign tourists so that they can more effectively use advertising tools. Our study shows that there are significant gaps in the marketing of companies and hotels operating in this area. The disadvantages are mainly due to the lack of web platforms or poorly developed Google search engine standards, the lack of unique content, the lack of SEO optimization and the lack of CRM databases. Travel companies and hotels can contact Marcom for free advice, as well as for this type of marketing and others, in order to more efficiently build their work.” According to Farzaliev, the work on education and support will continue to extend to other areas.

Note that the marketing and communications company Marcom plans to create three new services on its platform by the end of this year. New marketing tools will be created to help companies save time.