Marcom Marketing and Communication company operating on marketing and PR sector in Azerbaijan and Georgia has anonunced its concern over the digital situation of local companies. According to Tural Rustamli, company's specialist for digital marketing, every month, companies operating on different sectors heighten an interest in digital marketing services: "On the one hand, it's a gratifying case, on the other hand, it leads  to the reduction in confidence in this field due to the unpleasant facts ".

 

Tural Rustamli also has expressed his attitude on the issue of enlightening companies in this field. He noted that the main advantage of Marcom company is to enlighten clients on all aspects of marketing: "We tell in advance of all the risks that the client can face, that he has an understanding of the real situation. The lack of client’s knowledge related to this field, in addition, problems that the client faced with other non-professional companies or individuals before our cooperation complicate our work".

 

Touching upon the key problems that the companies face in this field, the most concerned point of the companies in the field of digital marketing is the weak of private content on the website and carrying out website work by non-professionals: "Although the most of companies operating in Azerbaijan have a website, that website doesn’t meet the standards of Google search system and is not fully indexed by Google. You see that it's a 10-15 year company, but the site is weak in terms of content or serious gaps have been allowed during programming. In this case, it is difficult to talk about any SEO optimization service or other services, including bring of traffic into website by using the service. Many of the companies are not eager to expend money, as additional costs are incurred for the company related to eliminate those defects".

 

It should be noted that Marcom Marketing and Communication company has 14 of 20 digital certificates existed in the world. The company is interested in investing in human capital to further improve its employees.