Marketing and communications company Marcom within the framework of digital marketing services has launched a content marketing service for the Azerbaijani market.

Jeykhun Farzaliev, executive director of the company, said that this service will allow market participants to work more efficiently in the digital era: “We planned to launch this service in June in accordance with the company's strategic development map for 2020. However, the current situation has accelerated the integration of companies in the digital world, and we had to activate this service right now. Today, 70-80% of companies are not able to widely use the services provided by digital marketing. One of the main reasons for this is the lack of useful and unique content (texts) on the company's web platforms. Therefore, companies cannot take full advantage of the digital services offered by marketing companies (SEO-optimization, e-mail marketing, advertising on Google, website). Although there are a limited number of freelancers on the market today who offer this service individually, they cannot cooperate with companies in a corporate way.”

According to Jeykhun Farzaliev, this is the second service that the company will provide to the market in 2020. “Earlier, we launched the medical marketing service for clinics, companies selling medicines and medical equipment. Given the increasing demand from people for online services, I think this service will be necessary for these areas of activity. We are currently collaborating with two clinics in the field of medical marketing. Considering that the service earned just a month ago, this is a good indicator.”

Marcom Marketing and Communications is also a consultant to the European Bank for Reconstruction and Development. As part of the partnership, the company provides marketing services to small and medium-sized businesses.