The chief executive of Marcom Marketing and Communication Company Mr. Jeyhun Farzaliyev has announced the results of 3 months of the Marketing Audit service that has been launched in January of this year.

 

The purpose of the creation of this type of service is to stimulate the improvement of the market.

 

We have recently decided to create such a marketing tool by taking into consideration the material and moral damages made by many agencies regulating the market activity and natural persons working as a freelancer. Of course, this marketing tool should be met as a positive step by many agencies and freelancers working in this direction. Some market participants who did not fully understand the purpose of the service tried to hintthis issue. However, they should understand that if we don’t protect this market, the small and medium-sized companies that want to improve in the following few years will lose their confidence in the local marketing and communications companies.

 

The chief executive of the company noted that "the situation is going to the abyss, touching upon the difficulties faced by companies. More than 20 companies have applied for this service within 3 months from the date of service. Applications were mainly based on a website, SEO optimization, and digital marketing services. According to the confidentiality agreement, we are witnessing that the results of the marketing audit conducted by us made the companies worse in terms of both material and image. The main problem here is that the client and the executive party do not have enough information on the conducted work, as well as, apply the companies working with a slogan of "cheap and high quality", because of the limited marketing budget. Agencies and freelancersworking in this area should focus on the quality and image of the work as focused on the material side of the issue. Otherwise, it will be difficult to transfer companies who are in the intensive care into the ward again. It should be noted that Marcom Marketing and Communication Company working according to the slogan of “Educate for gaining a client” plans to start another service in the direction of educating the market participants in April.