Continuing to educate clients, Marcom Marketing and Communications has examined the status of leading websites in many sectors after recent changes to the Google search engine.

According to Tural Rustamli, SEO Specialist of Digital Marketing Department, many sites have serious gaps. “According to preliminary research, most sites contain elements that are not supported by Google. Typically, the Google search engine does not support 90% of the websites of companies operating in the market. There are many reasons for this. One of the main reasons is the lack of originality and uniqueness of content on sites. Most companies do not provide enough information on their sites about their activities, products and services. In addition, programming errors, flawed code, the use of off-the-shelf constructs, and spaces in mobile versions of sites make Google's site indexing even more difficult. That's why in many cases we have to refuse to improve the sites of companies that want to use SEO-optimization.”

Regarding the problems that may arise in the future because of this, the company’s chief executive Jeykhun Farzaliev said that gaps will ultimately negatively affect the work of marketing and sales departments in many companies. “In January of this year, we introduced a marketing audit service to improve the market and accelerate the transition of companies to the digital world. Most companies applying for this service note that their websites are not working properly and are not supported by Google. This, in turn, shows that in the market, in addition to those who professionally approach their business, there are those who provide inappropriate services to companies and turn this business into an additional source of income. Although we want to support many applicants, unfortunately, we cannot provide this support to everyone. The reason for this is the inability of companies to allocate a new budget to improve their sites, and the loss of confidence in the sector due to previous failures. But in any case, we train these companies and explain what they should take care of in the first place so as not to face such situations. ”

Marcom Marketing and Communications operates in the markets of Azerbaijan and Georgia. Until the end of this year, the company will work to provide new marketing services to educate market participants and take the right measures in this area.