Marcom, which provides marketing and communications services in the Azerbaijani and Georgian markets, is increasing its content share in the digital market.

According to the CEO of the company, Jeyhun Farzaliyev, today content is at the forefront of almost all digital marketing tools on the market.

“Many companies operating in the market today suffer from a lack of unique and useful content. This gap prevents them from taking full advantage of digital marketing tools. Many non-regulated agencies and freelancers who use it do not inform the company about the risks in advance. As a result, the customer cannot strengthen their position in the digital world and incurs losses. Such cases cast a shadow on the image of professional marketing companies operating in the market and the industry as a whole. "

Reporting on the negative consequences of duplicating content taken from other sources, Jeyhun Farzaliyev said that this would lead to even more damage in the future.

“In many cases, we need to disappoint those who apply for digital marketing services and want access to front pages on google (SEO service), google ads and so on. We are trying to explain to customers that if your site does not have unique and useful content, is not designed and programmed in accordance with today's Google standards, we will not be able to provide you with these services. We always try to protect and educate small and medium-sized entrepreneurs in the market from possible risks. There is a lack of content on the market today, mainly in the fields of medicine, construction, tourism, agriculture, food, e-commerce. We are currently continuing to increase our market share of content marketing  services in response to growing demand. We invest in both human capital and digital marketing tools in this direction.”

It should be noted that Marcom is currently working on a new marketing service to increase sales in many sectors. The company plans to launch a new service for market participants next month.