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Content marketing is a digital form of communication with your potential customers. Instead of aggressive and unscrupulous sales managers, you can communicate with your customers by preparing various useful materials related to your product or service. Materials include articles, data collections, expert opinions, videos, infographics, etc. You can deliver them to the client through the site, social media, email marketing, television, radio, blogs, private groups and forums.
Distributing written or video information about the products or services that you offer on all platforms where your customers are located (media, blogs, television, radio, social networks) can have a positive effect on your brand recognition.
The opinions of specialized experts on the products or services that you provide to customers will help other potential customers to form a positive opinion about your brand.
Creating interesting and sustainable content related to the product or service you are offering can significantly help you stay ahead of the competition. These contents may be related to the specificity, importance, functionality, etc. of the product.
Content marketing services motivate customers to make decisions about the products or services you offer. Content written about a product or service (sales-oriented) will ultimately bring you customers.
High-quality and useful content, hosted on various platforms, will turn your site into an important information portal for both Google and customers. The posted content will lead you to those who are looking for you.
With content marketing, you can also save on Google ads in the future. Timely published quality content on platforms with a large customer base will help you save money.
As a first step, we analyze for whom, on which platforms and how we will write the products or services you offer.
We determine the current state of content related to the product and service, and written on different platforms, and determine the degree of its usefulness to customers.
We are developing a content marketing strategy based on the current situation with the products or services provided or the actions of competitors.
Based on the developed and approved strategy, we are developing an action plan and a content plan that will be written (topics, platforms, dates).
We are posting content developed on the basis of the approved plan on platforms where a large number of customers will be interested in a product or service.
We measure the effectiveness (scale, site traffic, activity on social networks) of content posted on different platforms.
